5 Reasons Why We Love Staud
What’s not to love about Staud? Launched in 2015 by Sarah Staudinger and George Augosto, the brand was created to be aspirational at an attainable price point. 


1. Female Owned
Sarah Staudinger (friends call her Staud), the former creative director of Reformation started Staud with partner George in 2015 when she saw a gap in the market for a premium luxury feeling brand at affordable prices. 


Pictured: Staud founder Sarah Staudinger


2. Vintage Inspired
Staud scours her own personal vintage archive as well as L.A.’s myriad of thrift stores to get inspiration for each collection. The design team then translate these inspirations into modern shapes perfect for the contemporary woman. 


3. Celebs love it!
It’s been worn by everyone including Megan Markle, Selena Gomez, Kendall Jenner, Jennifer Lopez, Katie Perry and Emily Ratajkowski.



Pictured: Meghan Markle wears a coveted Staud piece


4. Fabrications
Staud only use quality fabrications and try to be as sustainable as possible, including using Vegan Leather and recycled Tissue Nylon.




5. One of a Kind Prints
All of Staud's prints and patterns are created in house by them. They try to include humorous elements into the prints, for example the Toile print from spring includes a small white dog hidden in the print.



Pictured: Close up on the print of Staud's new season Vincent Dress


March 08, 2021 — Customer Service