How To Consciously Shop in 2021
If your email inboxes are anything like ours, you’ve definitely been bombarded with sales newsletters over the last few weeks. Whilst even we, at Twiin, take joy in slashing prices for our bi-annual sales, we know this brings a lot of temptation with it. That’s why we thought we’d let you know our top tips of how to shop consciously during sale season!
Before we start, there are a few key points to remember. From our own experience, try not to shop when you’re feeling bored, drunk or upset! 50% of all items bought online are returned and this results in large costs of resources, both financial and environmental! Of course, it’s not always possible to love everything you put in your online basket, but if you take a more considered approach to each purchase you’ll likely see the return pile lessen. Now, with that in mind here are the key points we follow whilst consciously shopping sales...
1. Make An Action Plan
Take a moment to look at your wardrobe and find the potential gaps. Maybe you are missing some key pieces like high quality denim or plain t-shirts, perhaps there’s an item you just can’t stop wearing and an alternative would add a little variety, or it could just be that you’d love a new, exciting addition to inject some life back into your wardrobe! Make a note of these gaps and any potential additions you’d cherish, this is the first step you can take towards being a more conscious consumer. Ask yourself if you truly want or need those items you’re lusting after.
2. Buy Less, Buy Better
With high discounts, it can be extremely tempting to fill your baskets with tonnes of fast fashion clothing just because you can. However the sad truth is that these items will often go unworn or get shoved to the back of your cupboards as soon as trends change. Now you’re already armed with your list of potential items, you can approach these overwhelming sales with conscious consumption in mind. We suggest browsing the brands you love but perhaps can’t always afford, and taking advantage of these sale prices to purchase from premium sustainable and ethical brands - such as Boyish (the most eco-friendly denim out there) or Staud (iconic pieces using innovative materials). Buying better often means a more premium price point, however with that premium price point comes a better fit, better fabrication and better-staying power!
3. Care For What You Have
If you find yourself shopping sales to replace things quite often, rather than adding new exciting pieces, then it’s time to take a look at your clothing care routine. Consider investing in an item such as a GuppyFriend which not only filters out the tiniest microfibres released from textiles during washing, but also acts as a laundry bag to keep clothes separate whilst washing and prevent tangles or damage. Washing your clothing at a lower temperature not only helps to prolong the life of your clothes but also lessens the emissions from the life of your clothing.
4. If In Doubt, Go Classic
Finding pieces that you'll wear forever has to be the holy grail of sustainable sale shopping, this can sometimes be a challenge as these kinds of pieces seldom end up in the sale. However after 2020 it seems more brands than ever are slashing prices on even their core collections. Remember, your classic pieces may not be the same as others and with WFH looking the norm for a long while, things such as premium loungewear from brands like Cotton Citizen have moved from luxuries to must haves!
5. Double Check The Size
We've all been there, you're um-ing and ah-ing over which size you might be in something. "Oh I'll just order, 2 or 3 different sizes and see". Suddenly your returns pile is out of control! Take the time to check individual size charts for each item against your own measurements, you'll thank us later.
6. Does It Spark Joy?
With all the tips above, this one is the most important at all. After all, it doesn't matter how responsibly something has been made, how sustainable the fabric is, how beautiful the quality is or how classic the styling is, if you don't love it. If you don’t love it, then chances are you won't wear it, so what's the point of buying it? No matter how tempting the discount may be! Equally, if you're having to ask friends if you should keep something - Don't! If you truly love an item your own opinion will be the only one that matters.