Drawing inspiration from its Southern California origins, NSF is a modern expression of American style. Founded by Nick Freidberg in 2005, the brand is instantly recognisable for its clean aesthetic, understated cool and eminently wearable collections. Blending directional attitude with soft comfort, NSF is designed with an ability that masters casual luxury. Jamie Haller, NSF Creative Director and Designer says; “our denim is classic, straightforward, with a little dirt and a slouchy straight tomboy fit. Every pair of jeans is made in Los Angeles, with innovative hand executed washes and unparalleled quality craftsmanship.”