Dierdre Roffoni's beguiling brand, XIRENA (pronounced SUH- REN –UH) means ‘mermaid’ in Spanish and takes its inspiration from the relaxed bohemian vibe of California in the 70s and the coastal town of Formentera, Spain...a town that was part of the erstwhile hippie trail. Made in Los Angeles, the brand offers a clever mix of boy meets girl dressing, underpinnings turn into swim and day dressing turns into a night out. Always relaxed and unpretentious the XIRENA girl wears the label day and night - casual with sneakers.