Sunshine concept store


Dreamed in the Sun, Loved in the Rain

Who We Are

We are the UK’s first Sunshine Concept Store. Our mission is to bring you your daily dose of vitamin D all year round in the form of fashion, beauty and lifestyle products from sunny destinations around the globe. We are passionate about building a community of shoppers from everywhere cold, warm and in-between who share our values and desire to support incredible independent brands. The true joy of real style is that when you feel good, you look amazing.
Welcome to Twiin!


Our Philosophy

We are a group of sunshine seekers, bringing joy to your wardrobe, lifestyle and beauty routine. More than a store, we believe in building a community of conscious shoppers, focusing on sustainable and ethical consumption, inclusivity in every sense and innovative creation. At Twiin we are constantly inspired by the energy of sunshine destinations and we’re bringing a slice of this direct to the UK. By twinning the fashion tribes of these vibrant cities with our beloved London, we’re offering an insight into the joyful nature of these creative, rebellious, open minded brands just waiting to be discovered. We believe that life is serious enough, so enjoy great adventures and small pleasures.


Our Founders

Twiin began with a vision from husband and wife founders Obi and Sandra. Obi launched his own fashion distribution agency from his bedroom almost twenty years ago, but in 2018, he had the idea to begin a platform that would enable him to support brands with a purpose. Inspired by time spent in LA, Obi and Sandra wanted to capture the fun, laidback culture of the sunshine state whilst incorporating values that are important to them. With that in mind, they founded their own fashion and lifestyle retailer and named it Twiin in honour of their young twins, Hero and River. Twiin is a fully inclusive platform championing sustainability, ethics, female entrepreneurship and more. Three years on, Twiin continues to bring sunshine to destinations that don’t get enough of it with vibrant colours, eclectic patterns and high energy.

1% for the Planet

We are proud to be part of the 1% for the Planet organisation, a global network of businesses, individuals and non profits that donate at least 1% of their annual sales to environmental issues. The aim is to “build, support and activate an alliance of businesses financially committed to creating a healthy planet”. At Twiin, we believe in preserving and protecting our beautiful Mother Earth, so with every purchase, rest assured we are doing our bit!